Developing a successful ad campaign through YouTube requires a certain level of base knowledge surrounding general video production and creative constraints. It is a much different process than advertising through PPC or social media ad campaigns. There are three main forms of YouTube ads: TrueView ads, video discovery ads, and In-Stream ads. TrueView ads alone can include several different types of content such as Preroll ads and Bumpers. Bumpers are the shortest type of YouTube video ads.
- One major development for digital marketing on YouTube has been the ability to target YouTube videos based on Google Search histories.
- YouTube views average roughly six cents per click, much lower than the cost per click for ads on Google Search results.
- TrueView ads ensure that you’re only billed when viewers actually watch your ad, or at least interact with it in some way.
“While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.”