Inbound marketing is one of the most important aspects in an effective business strategy, so much so that companies are experiencing a 55% increase in their conversions every single month. It has been reported that over 90% of businesses on social media utilize inbound marketing within their business strategy, and 62% of these businesses specifically use promotional materials in digital content. Inbound marketing also allows you to track metrics, giving you detailed insight towards how you can better personalize content.
- Due to the huge audience and accessibility, social media platforms are one of the most popular inbound marketing tools.
- The ability to track metrics is a big contributor as to why inbound marketing is so successful.
- Whether it be Google Analytics or another marketing platform, these tools are highly affordable and user-friendly.
“The inbound marketing statistics for the report comes from a survey of 501 businesses in the U.S. These businesses use inbound marketing as part of their overall marketing strategy.”