Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original … [Read more...]
Use These 7 Best Practices to Grow Your Social Media Community (And Treat Them Right)
Social media offers businesses an opportunity to get closer to their customers than ever before. As Spider-Man’s Uncle Ben once said, though: “With great power comes great responsibility.” The same tools that can be used to foster a community and … [Read more...]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, … [Read more...]
To Find Content Marketing Success, Start Writing for New Customers
“Write for your customers” might be the most common bit of content marketing advice, but it should come with a caveat. Don’t just write for your existing customers; write for all your customers, including the ones you want to earn. The difference is … [Read more...]
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a … [Read more...]
Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with … [Read more...]
Want to Raise Your Content Quality? Put These 6 Content Writing Tips Into Action
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of … [Read more...]
How to Find a Content Writer Who Can Spin Your Blog Into Gold
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...]
FACT: You Need “Cornerstone” Content!
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational knowledge for … [Read more...]
High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals … [Read more...]
