If you work at small business, the chances that you have the tools you need to do your job properly is quite low, so how can you ensure the standards of privacy are being met? In his new blog post, Adam Ford what the GDPR is, how it affects all … [Read more...] about How Small Businesses Should Address Privacy Regulations

The elevator pitch is a concept well-known to professionals and creatives of all ages. The premise is pretty simple: describe yourself to a person as if the person is a stranger you are meeting in an elevator. Because of the "elevator" setting, the … [Read more...] about Hold That Door! 7 Rules for an Elevator Pitch.

The majority of customers would rather interact with a chatbot than call customer service. One benefit of businesses using a chatbot is that they are available 24 hours a day, 7 days a week. They can provide customers with quick, immediate solutions … [Read more...] about 5 Benefits of Using Chatbots for Customer Engagement

When thinking in terms of marketing, pay per click is a model that is widely used within the industry as a means to control who sees your content, but is there more you could be doing? In her new blog post, Adelina Karpenkova explains how this method … [Read more...] about How to use PPC data to drive more SEO traffic

Benchmarks, or milestones for every small business should include some of the following: Your business model has proven to be successful and you are making a profit at your business! Not everything in a first business plan will work, but recognizing … [Read more...] about 6 Milestones for Every Small Business

SMS messaging marketing efforts should be considered of the utmost importance to participate in for every business and firm. Compared to other messaging methods, such as email or social media platforms, more Americans have access to SMS messages. One … [Read more...] about 5 Expert Tips to Best Leverage the Full Potential of SMS Marketing

In an age where many consumers look to influencers for products and advice on what to buy, many companies turn to influencers to market their products. When doing this, it is important to first define what you hope to accomplish with your marketing. … [Read more...] about Influencer Marketing Strategy Checklist & Template

Making an embarrassing mistake on an email marketing campaign can undermine its effectiveness and draw lots of negative attention to you. One common error is using a placeholder subject line and forgetting to replace it prior to sending out the … [Read more...] about Email Fail: Mistakes to Avoid When You’re Sending a Big Campaign

Bullet points are a common way to communicate ideas in an easy-to-read, bite-size format. There are a number of ways you can utilize bullet points to benefit you most. Start by conceptualizing each bullet point as a headline, encouraging the reader … [Read more...] about Little-Known Ways to Write Fascinating Bullet Points

Over 33 percent of Americans have listened to at least one podcast in the last month, making podcasts just as critical for marketers as the major social media platforms. Advertisers spent roughly half a billion dollars last year on podcast ads. To … [Read more...] about How to Use Podcasting to Help Your Brand