For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, […]
Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply regurgitating customer acclaim can seem […]
Want to Raise Your Content Quality? Put These 6 Content Writing Tips Into Action
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of learning how to write better. By applying a few simple rules, […]
How to Find a Content Writer Who Can Spin Your Blog Into Gold
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness aside, content writing and blog writing are […]
FACT: You Need “Cornerstone” Content!
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational knowledge for your service or industry in a very clear, concise way. Examples of great cornerstone content include guides, how-tos, definitions, […]
High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve […]
What Is Guest Blogging? And How Can It Do For Your Business?
Guest blogging can help you accomplish so many marketing goals at once. Any business interested in improving their branding, visibility, SEO, lead generation, trust building and so much more can succeed in all of it when they incorporate guest blogging into their content marketing strategy. So what exactly is guest blogging? It’s when you or […]
[SEO] 5 Ways Long-Form Content Can Boost Your Search Engine Rankings
![[SEO] 5 Ways Long-Form Content Can Boost Your Search Engine Rankings](https://rockridgemedia.com/wp-content/uploads/image1-11-150x150.jpg)
Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best weapons you can add to your strategy. SEO and ranking studies find that time and time again, longer content in the range of 1,500 to 2,600 words tends […]
Video Marketing: The What, The Why, and How You Know It’s Working
Your business needs to be doing video content marketing. This strategy is one of the most effective tactics you can use for earning new business leads and encouraging more sales. Businesses of all sizes can use video content marketing, too. You don’t have to have a huge budget or someone with the mind of Stanley […]
Is Long-Form Storytelling Right For Your Marketing Goals?
Long-form storytelling is an approach to content marketing that has taken the corporate world by storm. But is it right for your business and its unique set of goals? The answer to that question naturally depends on your business’s personal set of circumstances. Your budget, the number of employees who have the time to manage […]
