With so much of the marketing landscape online, your business website is one of the most powerful tools you have. It acts as a constant salesperson, so it has the potential to be your biggest asset and the focal point of your marketing … [Read more...]
Crafting a Marketing Campaign
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and … [Read more...]
Social Media Marketing Mistakes to Avoid in 2019
Despite the wealth of information available, many marketers still struggle with social media marketing strategy. In 2018, we saw many trends take shape in social media, and we expect even more of marketing’s power to shift to social media platforms … [Read more...]
Why Customer Trust Is Vital to Your Brand
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment … [Read more...]
Don’t Believe These 7 Myths About Social Media
One of the more impactful changes over the past decade or so has been the rise of “social media.” It’s been met with suspicion (and for good reason) by many business owners, well-understood by a few, reluctantly pursued by most. Some of us are doing … [Read more...]
Don’t Make These Small Business Advertising Mistakes!
In this video, I take a look a very common small business advertising tactic -- outdoor signage. I give you my take on what's good and bad about these techniques, as well as discuss a trap or two that you don't want to fall into if you decide to … [Read more...]
How to Use Artificial Intelligence in Marketing
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For … [Read more...]
8 Effective Content Types and How to Use Them
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are … [Read more...]
17 Engaging Social Media Posts to Elevate Your Brand
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to … [Read more...]
9 Ways to Refresh Your Content Marketing Strategy
Many businesses make use of content marketing, but not all businesses do it correctly. If you’re not delivering valuable content and working it into an overall strategy, it’s possible that you’re just spinning your wheels. If your content marketing … [Read more...]
