One of the more impactful changes over the past decade or so has been the rise of “social media.” It’s been met with suspicion (and for good reason) by many business owners, well-understood by a few, reluctantly pursued by most. Some of us are doing … [Read more...]
Don’t Make These Small Business Advertising Mistakes!
In this video, I take a look a very common small business advertising tactic -- outdoor signage. I give you my take on what's good and bad about these techniques, as well as discuss a trap or two that you don't want to fall into if you decide to … [Read more...]
How to Use Artificial Intelligence in Marketing
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For … [Read more...]
8 Effective Content Types and How to Use Them
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are … [Read more...]
17 Engaging Social Media Posts to Elevate Your Brand
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to … [Read more...]
9 Ways to Refresh Your Content Marketing Strategy
Many businesses make use of content marketing, but not all businesses do it correctly. If you’re not delivering valuable content and working it into an overall strategy, it’s possible that you’re just spinning your wheels. If your content marketing … [Read more...]
The 10 Best Marketing Books You’ve Probably Never Read
Every couple of weeks, I field a question or two from someone who wants to learn marketing. Interestingly, these questions are never from students, but people who are established in their own careers (often business owners or would-be business … [Read more...]
How To Capture More Leads From Your Website
Let’s discuss the best way to capture more leads from your website Leads, in this case, refers to people who meet the following criteria: They are interested in what they are selling They have given you their contact information They … [Read more...]
Why That Ad Didn’t Work (and what to do about it)
Have you ever run an ad that just didn't work? Watch the video version here: Whatever the next step was supposed to be in your sales process, it just didn't happen. People were supposed to come in, call on the phone, make an … [Read more...]
Outdated SEO Practices You Should Retire
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these … [Read more...]
