How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Artificial Intelligence (AI) is the future of digital marketing, but also is very much part of the present. Today, there are a number of affordable AI-driven solutions any business can utilize. AI-powered web accessibility platforms, such as accessiBe, intelligently modify websites to meet the needs of the user. There are AI programs that help companies develop personal product recommendations, just as Amazon does. AI platforms can also help with content engagement (Alter) and content creation ( Additionally, AI is serving to empower social media strategy, such as by predicting an upcoming brand reputation crisis. Keeping up with marketing trends is essential, but fortunately, there are AI-driven solutions to help any business owner.

Key Takeaways:

  • You can use artificial intelligence to make your website accessible to all people, including those with disabilities.
  • 35% of the products people buy on Amazon were from artificial intelligence recommendations.
  • Artificial intelligence can help website owners interact with their audience and learn more about them.

“Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more.”

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