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Recent Articles & Videos

6 Reasons Why Strategic Plans Fail

Although it looks good on paper, a strategic plan for a company is not always an easy process. The main reasons that these plans fail is because there is one written, not enough time is dedicated to making one and that it is not directly tied into the company’s vision or mission statement. Other reason […]

Instagram Removes Like Counts, How Should Marketers Adjust?

Instagram has implemented a program in several countries (though not the US) in which likes are eliminated. Dr. Dustin York of Maryville University says they are trying to get users to focus more on content, as well as discouraging marketers from hawking fake content. York suggests an ulterior motive: businesses will need to depend less […]

How to Deal With a Toxic Work Environment, According to Science [Infographic]

Your happiness and your health, both physical and mental, can be affected by your work environment. If the idea of going to work every day unsettles you and makes you feel anxious, you might be working in a toxic environment. Above everything else, protect yourself if you’re in a toxic work environment. Before heading to […]

How Do You Automate Your Upselling Process?

Upselling is the practice of making more money from each buyer by persuading someone to purchase additional goods and services on top of what they had already wanted to buy. This often requires offering them an additional bargain or incentive. You can automate this profitable but time-intensive practice by using flowcharts to link high-profit and […]