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Recent Articles & Videos

Why That Ad Didn’t Work (and what to do about it)

Have you ever run an ad that just didn’t work?   Watch the video version here: Whatever the next step was supposed to be in your sales process, it just didn’t happen. People were supposed to come in, call on the phone, make an appointment, buy something on retail shelf… It just didn’t happen. If […]

Outdated SEO Practices You Should Retire

The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once […]

How to Use Google Trends to Improve Your Content

Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be difficult to achieve without the right tools. Fortunately, Google Trends is one such tool that can help […]

5 Audience Members You Can Ignore

An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing strategy need to center around this idea. This also leaves you open to […]

Turn Leads into Sales with Modern Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above […]