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Recent Articles & Videos

How Small Businesses Should Address Privacy Regulations

If you work at small business, the chances that you have the tools you need to do your job properly is quite low, so how can you ensure the standards of privacy are being met? In his new blog post, Adam Ford what the GDPR is, how it affects all businesses, steps the business needs […]

Hold That Door! 7 Rules for an Elevator Pitch.

The elevator pitch is a concept well-known to professionals and creatives of all ages. The premise is pretty simple: describe yourself to a person as if the person is a stranger you are meeting in an elevator. Because of the “elevator” setting, the pitch must be concise and effective. To lead you to success, your […]

5 Benefits of Using Chatbots for Customer Engagement

The majority of customers would rather interact with a chatbot than call customer service. One benefit of businesses using a chatbot is that they are available 24 hours a day, 7 days a week. They can provide customers with quick, immediate solutions to problems. The answers from chatbots are accurate and are becoming even more […]

How to use PPC data to drive more SEO traffic

When thinking in terms of marketing, pay per click is a model that is widely used within the industry as a means to control who sees your content, but is there more you could be doing? In her new blog post, Adelina Karpenkova explains how this method is driving search engine results as well. She […]

6 Milestones for Every Small Business

Benchmarks, or milestones for every small business should include some of the following: Your business model has proven to be successful and you are making a profit at your business! Not everything in a first business plan will work, but recognizing where to make changes to maximize profits is huge as a small business owner […]

5 Expert Tips to Best Leverage the Full Potential of SMS Marketing

SMS messaging marketing efforts should be considered of the utmost importance to participate in for every business and firm. Compared to other messaging methods, such as email or social media platforms, more Americans have access to SMS messages. One way to succeed at SMS marketing is to hire an expert, and not rely on your […]

Influencer Marketing Strategy Checklist & Template

In an age where many consumers look to influencers for products and advice on what to buy, many companies turn to influencers to market their products. When doing this, it is important to first define what you hope to accomplish with your marketing. Second, you need to figure out your audience and how to target […]