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Recent Articles & Videos

How to Improve Your Website’s User Experience

With so much of the marketing landscape online, your business website is one of the most powerful tools you have. It acts as a constant salesperson, so it has the potential to be your biggest asset and the focal point of your marketing efforts. Unfortunately, the changing digital trends can take your website from cutting-edge […]

Crafting a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a show-stopping campaign that can provide these results for your business, […]

Social Media Marketing Mistakes to Avoid in 2019

Despite the wealth of information available, many marketers still struggle with social media marketing strategy. In 2018, we saw many trends take shape in social media, and we expect even more of marketing’s power to shift to social media platforms in 2019, so this is no time to take a “shot in the dark” when […]

Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over […]

Don’t Believe These 7 Myths About Social Media

One of the more impactful changes over the past decade or so has been the rise of “social media.” It’s been met with suspicion (and for good reason) by many business owners, well-understood by a few, reluctantly pursued by most. Some of us are doing a better job than others, of course, but that’s sort […]