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Why No One is Reading Your Content

Content marketing has become a valuable tool in the changing business world. Most companies utilize content marketing as the core of their digital marketing strategy. Content shows up in search engines, gets shares on social media, creates customer engagement and shares your brand’s story, but most importantly, content drives leads and sales.  That said, many […]

How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up […]

Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.  With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.  Fortunately, we’re here to discuss Google Analytics and help you get the most […]

How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions are useful for audience research. Question research gives you […]

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]