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Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]

6 Reasons No One Is Reading Your Content and How to Fix It

Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any favors. It’s not that content marketing is ineffective — it’s just that there’s something missing […]

How to Improve Your Website’s User Experience

With so much of the marketing landscape online, your business website is one of the most powerful tools you have. It acts as a constant salesperson, so it has the potential to be your biggest asset and the focal point of your marketing efforts. Unfortunately, the changing digital trends can take your website from cutting-edge […]

Crafting a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a show-stopping campaign that can provide these results for your business, […]

Social Media Marketing Mistakes to Avoid in 2019

Despite the wealth of information available, many marketers still struggle with social media marketing strategy. In 2018, we saw many trends take shape in social media, and we expect even more of marketing’s power to shift to social media platforms in 2019, so this is no time to take a “shot in the dark” when […]