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Recent Articles & Videos

Don’t Believe These 7 Myths About Social Media

One of the more impactful changes over the past decade or so has been the rise of “social media.” It’s been met with suspicion (and for good reason) by many business owners, well-understood by a few, reluctantly pursued by most. Some of us are doing a better job than others, of course, but that’s sort […]

Don’t Make These Small Business Advertising Mistakes!

In this video, I take a look a very common small business advertising tactic — outdoor signage. I give you my take on what’s good and bad about these techniques, as well as discuss a trap or two that you don’t want to fall into if you decide to advertise this way. The first ad […]

How to Use Artificial Intelligence in Marketing

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, […]

8 Effective Content Types and How to Use Them

Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience […]

17 Engaging Social Media Posts to Elevate Your Brand

A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help. Everyone experiences a creative block from time to time and needs inspiration, […]