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Recent Articles & Videos

How Accessibility Can Make (or Break) Your Small-Business Website

Web accessibility is the practice that websites should cater, and be usable by all individuals, even those with disabilities like, vision impairment. For small businesses, this web accessibility can be the factor that allows them to succeed or fail. In order to reach all audiences, these businesses should ensure that their site meets all the […]

How to Create and Use Infographics for Your Content Marketing

Infographics are a great way to drive traffic to a website. Not only are they packed with great information, but they are attractive to readers, allowing them to engage longer on a site. As a website designer or business, it’s important to keep a few things in mind when creating these infographics. They need to […]

5 Rising Social Media Platforms to Watch

There a few growing social media platforms that may be on track to compete with the main contenders. Sites like TikTok have caught popularity with the younger generation as users can post short videos. Lasso is a budding alternative to Facebook and Vero is an alternative to Instagram. There are also sites like Steemit, which […]

Why You Need to Start Automating Repetitive Tasks

Most of the work day is spent on menial work, and with today’s technology, much of this work can be automated to improve productivity. People should learn to automate answering emails, which will improve communication, as well as automate data collection using different programs. On top of that, there are several solutions to automate marketing […]

How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Artificial Intelligence (AI) is the future of digital marketing, but also is very much part of the present. Today, there are a number of affordable AI-driven solutions any business can utilize. AI-powered web accessibility platforms, such as accessiBe, intelligently modify websites to meet the needs of the user. There are AI programs that help companies […]

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Developing a successful ad campaign through YouTube requires a certain level of base knowledge surrounding general video production and creative constraints. It is a much different process than advertising through PPC or social media ad campaigns. There are three main forms of YouTube ads: TrueView ads, video discovery ads, and In-Stream ads. TrueView ads alone […]

Inbound Marketing Leads to 72% More Leads for Businesses

Inbound marketing is one of the most important aspects in an effective business strategy, so much so that companies are experiencing a 55% increase in their conversions every single month. It has been reported that over 90% of businesses on social media utilize inbound marketing within their business strategy, and 62% of these businesses specifically […]