Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses … [Read more...] about How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

Marketing strategy is evolving every day, thanks to new tools and technology that are inspiring creativity in marketers. This is also creating new standards for consumers, who are expecting more content from their favorite brands, as well as more … [Read more...] about 5 Content Marketing Trends To Make Sure Are In Your Marketing Strategy

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf … [Read more...] about 3 Things You Can Do Immediately To Get Better Response From Your Content

Content marketing has become a valuable tool in the changing business world. Most companies utilize content marketing as the core of their digital marketing strategy. Content shows up in search engines, gets shares on social media, creates customer … [Read more...] about Why No One is Reading Your Content

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content … [Read more...] about How to Ensure Your Blog Posts Stay Evergreen

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content … [Read more...] about How to Research and Optimize for Questions

Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any favors. It’s … [Read more...] about 6 Reasons No One Is Reading Your Content and How to Fix It

Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are … [Read more...] about 8 Effective Content Types and How to Use Them

Many businesses make use of content marketing, but not all businesses do it correctly. If you’re not delivering valuable content and working it into an overall strategy, it’s possible that you’re just spinning your wheels. If your content marketing … [Read more...] about 9 Ways to Refresh Your Content Marketing Strategy