Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are … [Read more...]
9 Ways to Refresh Your Content Marketing Strategy
Many businesses make use of content marketing, but not all businesses do it correctly. If you’re not delivering valuable content and working it into an overall strategy, it’s possible that you’re just spinning your wheels. If your content marketing … [Read more...]
How to Use Google Trends to Improve Your Content
Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be … [Read more...]
5 Audience Members You Can Ignore
An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing … [Read more...]
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original … [Read more...]
To Find Content Marketing Success, Start Writing for New Customers
“Write for your customers” might be the most common bit of content marketing advice, but it should come with a caveat. Don’t just write for your existing customers; write for all your customers, including the ones you want to earn. The difference is … [Read more...]
Want to Raise Your Content Quality? Put These 6 Content Writing Tips Into Action
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of … [Read more...]
How to Find a Content Writer Who Can Spin Your Blog Into Gold
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...]
FACT: You Need “Cornerstone” Content!
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational knowledge for … [Read more...]
High Quality Content Matters More than Keywords for SEO
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals … [Read more...]
