Not where you’d like to be with your social media presence? Don’t worry, you’re not alone - social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in today’s marketing world … [Read more...] about 5 Things You Can Do Right Now To Get Better Results From Your Social Media
How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…
Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses … [Read more...] about How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…
5 Content Marketing Trends To Make Sure Are In Your Marketing Strategy
Marketing strategy is evolving every day, thanks to new tools and technology that are inspiring creativity in marketers. This is also creating new standards for consumers, who are expecting more content from their favorite brands, as well as more … [Read more...] about 5 Content Marketing Trends To Make Sure Are In Your Marketing Strategy
3 Things You Can Do Immediately To Get Better Response From Your Content
Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf … [Read more...] about 3 Things You Can Do Immediately To Get Better Response From Your Content
Why No One is Reading Your Content
Content marketing has become a valuable tool in the changing business world. Most companies utilize content marketing as the core of their digital marketing strategy. Content shows up in search engines, gets shares on social media, creates customer … [Read more...] about Why No One is Reading Your Content
How to Ensure Your Blog Posts Stay Evergreen
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content … [Read more...] about How to Ensure Your Blog Posts Stay Evergreen
Using Google Analytics to Improve Content Marketing
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them … [Read more...] about Using Google Analytics to Improve Content Marketing
How to Research and Optimize for Questions
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content … [Read more...] about How to Research and Optimize for Questions
Keyword Research to Match the Buyer’s Journey
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search … [Read more...] about Keyword Research to Match the Buyer’s Journey
6 Reasons No One Is Reading Your Content and How to Fix It
Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any favors. It’s … [Read more...] about 6 Reasons No One Is Reading Your Content and How to Fix It
