LinkedIn is becoming more and more the go-to source for business leads and connections, but only if you can get out of the beginner mode. There are many great features which allow you to make connections, share content and extend your reach exponentially, but in order to make the best use of these you need to be not only active but smart.
The best way to mine LinkedIn for leads and sales is to get active here. In order to help you get going with that, here are 10 terrific LinkedIn tips.
10 LinkedIn Tips to Maximize Your Reach
Customize your profile URL – Be sure and customize your URL with your or your company’s name. This of course lends an air of professionalism to your page.
Put a LinkedIn Profile Badge on your site – An easy task to do and a nifty tool for increasing connections and site authority. Pick from a few different designs.
Optimize your Company Page – Utilize all the features you can on your company page to help make it stand out from the crowd.
List your skills to get endorsements – Be sure you list your particular skills when filling out your profile. This enables your connections to make that easy + click to endorse you for any of these they’re aware of.
Leverage your LinkedIn Groups – There are two distinct advantages here: you can direct message members of the group who you are not connected with, and you’ll also be able to view profiles.
Make Showcase Pages – Peviously you would use the Products & Services tab, but no longer. Now you simply need to create a Showcase Page to feature your products and services.
Directly Email your LinkedIn Group – Known as LinkedIn Announcements, you are able to mail all the members of your LinkedIn group once per week.
Get LinkedIn to send you leads with Saved Searches – By saving your searches on LinkedIn they will send you new leads based on the search parameters you entered. Can you say free leads?
Ask Your Connections for Introductions – Mine your current connections and ask them to introduce you someone they are connected to that you would like to be. You’ll be surprised at how many will say yes.
Reorder Your Skills – Edit your skills to focus on the ones you’d most like to be known for, as well as clearing the widget of the endorsements that have no picture. You might as well have it look good, right?