An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing … [Read more...] about 5 Audience Members You Can Ignore
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original … [Read more...] about Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
“Write for your customers” might be the most common bit of content marketing advice, but it should come with a caveat. Don’t just write for your existing customers; write for all your customers, including the ones you want to earn. The difference is … [Read more...] about To Find Content Marketing Success, Start Writing for New Customers
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of … [Read more...] about Want to Raise Your Content Quality? Put These 6 Content Writing Tips Into Action
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s … [Read more...] about How to Find a Content Writer Who Can Spin Your Blog Into Gold
Cornerstone content refers to evergreen web page content that is both incredibly informative and relevant to your business’s area of expertise. Typically, a web page that could be considered cornerstone content covers basic foundational knowledge for … [Read more...] about FACT: You Need “Cornerstone” Content!
Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals … [Read more...] about High Quality Content Matters More than Keywords for SEO
Guest blogging can help you accomplish so many marketing goals at once. Any business interested in improving their branding, visibility, SEO, lead generation, trust building and so much more can succeed in all of it when they incorporate guest … [Read more...] about What Is Guest Blogging? And How Can It Do For Your Business?
Your approach to content marketing and search engine optimization (SEO) must be more strategic than ever in 2018, and embracing long-form content is one of the best weapons you can add to your strategy. SEO and ranking studies find that time and time … [Read more...] about [SEO] 5 Ways Long-Form Content Can Boost Your Search Engine Rankings
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and … [Read more...] about 6 Essential B2B Content Marketing Strategies