In this video, I take a look a very common small business advertising tactic -- outdoor signage. I give you my take on what's good and bad about these techniques, as well as discuss a trap or two that you don't want to fall into if you decide to … [Read more...] about Don’t Make These Small Business Advertising Mistakes!
Every couple of weeks, I field a question or two from someone who wants to learn marketing. Interestingly, these questions are never from students, but people who are established in their own careers (often business owners or would-be business … [Read more...] about The 10 Best Marketing Books You’ve Probably Never Read
Have you ever run an ad that just didn't work? Watch the video version here: Whatever the next step was supposed to be in your sales process, it just didn't happen. People were supposed to come in, call on the phone, make an … [Read more...] about Why That Ad Didn’t Work (and what to do about it)