The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content … [Read more...] about How to Ensure Your Blog Posts Stay Evergreen
Using Google Analytics to Improve Content Marketing
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them … [Read more...] about Using Google Analytics to Improve Content Marketing
How to Research and Optimize for Questions
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content … [Read more...] about How to Research and Optimize for Questions
Keyword Research to Match the Buyer’s Journey
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search … [Read more...] about Keyword Research to Match the Buyer’s Journey
6 Reasons No One Is Reading Your Content and How to Fix It
Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any favors. It’s … [Read more...] about 6 Reasons No One Is Reading Your Content and How to Fix It
How to Improve Your Website’s User Experience
With so much of the marketing landscape online, your business website is one of the most powerful tools you have. It acts as a constant salesperson, so it has the potential to be your biggest asset and the focal point of your marketing … [Read more...] about How to Improve Your Website’s User Experience
Crafting a Marketing Campaign
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and … [Read more...] about Crafting a Marketing Campaign
Social Media Marketing Mistakes to Avoid in 2019
Despite the wealth of information available, many marketers still struggle with social media marketing strategy. In 2018, we saw many trends take shape in social media, and we expect even more of marketing’s power to shift to social media platforms … [Read more...] about Social Media Marketing Mistakes to Avoid in 2019
Why Customer Trust Is Vital to Your Brand
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment … [Read more...] about Why Customer Trust Is Vital to Your Brand
Don’t Believe These 7 Myths About Social Media
One of the more impactful changes over the past decade or so has been the rise of “social media.” It’s been met with suspicion (and for good reason) by many business owners, well-understood by a few, reluctantly pursued by most. Some of us are doing … [Read more...] about Don’t Believe These 7 Myths About Social Media
