Every couple of weeks, I field a question or two from someone who wants to learn marketing. Interestingly, these questions are never from students, but people who are established in their own careers (often business owners or would-be business … [Read more...]
How To Capture More Leads From Your Website
Let’s discuss the best way to capture more leads from your website Leads, in this case, refers to people who meet the following criteria: They are interested in what they are selling They have given you their contact information They … [Read more...]
Why That Ad Didn’t Work (and what to do about it)
Have you ever run an ad that just didn't work? Watch the video version here: Whatever the next step was supposed to be in your sales process, it just didn't happen. People were supposed to come in, call on the phone, make an … [Read more...]
Outdated SEO Practices You Should Retire
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these … [Read more...]
How to Use Google Trends to Improve Your Content
Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be … [Read more...]
5 Audience Members You Can Ignore
An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing … [Read more...]
Turn Leads into Sales with Modern Email Marketing
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and … [Read more...]
Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original … [Read more...]
Use These 7 Best Practices to Grow Your Social Media Community (And Treat Them Right)
Social media offers businesses an opportunity to get closer to their customers than ever before. As Spider-Man’s Uncle Ben once said, though: “With great power comes great responsibility.” The same tools that can be used to foster a community and … [Read more...]
4 Essential Facebook Marketing Strategies the Top Business Pages Use
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, … [Read more...]
