Word-of-mouth is known to be one of the most effective marketing strategies, but how can a business consistently maintain it? To have a constant flow of word-of-mouth, your company is going to have to capitalize on promotional avenues such as social … [Read more...] about The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Analyzing business data is unavoidable as a successful marketer, whether that be evaluating swipes, views, clicks, etc. To properly dissect and utilize this data, entrepreneurs should be well-versed in professional lingo such as frequently used … [Read more...] about 5 Proven Strategies For Using Data To Boost Your Business

Right now, Google Ads only presents sponsored links to sites that they feel have a high level of relevancy to the entered query. This level of relevancy will soon become much more broad, as Google has announced that it will allow ads to be displayed … [Read more...] about Google Ads announce more changes to match types – Challenges and opportunities

If you work at small business, the chances that you have the tools you need to do your job properly is quite low, so how can you ensure the standards of privacy are being met? In his new blog post, Adam Ford what the GDPR is, how it affects all … [Read more...] about How Small Businesses Should Address Privacy Regulations

The elevator pitch is a concept well-known to professionals and creatives of all ages. The premise is pretty simple: describe yourself to a person as if the person is a stranger you are meeting in an elevator. Because of the "elevator" setting, the … [Read more...] about Hold That Door! 7 Rules for an Elevator Pitch.

The majority of customers would rather interact with a chatbot than call customer service. One benefit of businesses using a chatbot is that they are available 24 hours a day, 7 days a week. They can provide customers with quick, immediate solutions … [Read more...] about 5 Benefits of Using Chatbots for Customer Engagement

When thinking in terms of marketing, pay per click is a model that is widely used within the industry as a means to control who sees your content, but is there more you could be doing? In her new blog post, Adelina Karpenkova explains how this method … [Read more...] about How to use PPC data to drive more SEO traffic

Benchmarks, or milestones for every small business should include some of the following: Your business model has proven to be successful and you are making a profit at your business! Not everything in a first business plan will work, but recognizing … [Read more...] about 6 Milestones for Every Small Business

SMS messaging marketing efforts should be considered of the utmost importance to participate in for every business and firm. Compared to other messaging methods, such as email or social media platforms, more Americans have access to SMS messages. One … [Read more...] about 5 Expert Tips to Best Leverage the Full Potential of SMS Marketing

In an age where many consumers look to influencers for products and advice on what to buy, many companies turn to influencers to market their products. When doing this, it is important to first define what you hope to accomplish with your marketing. … [Read more...] about Influencer Marketing Strategy Checklist & Template