Word-of-mouth is known to be one of the most effective marketing strategies, but how can a business consistently maintain it? To have a constant flow of word-of-mouth, your company is going to have to capitalize on promotional avenues such as social media communities. Once you’ve dissected what your target audience looks like, you can perform market research surrounding their demographics in order to build an online community that is appealing to them. This community will act as an avenue that your voice can be heard on.
Key Takeaways:
- Each business has their own niche demographic, and it is important to create an example of this persona so that your staff can reach the appropriate clientele.
- After you determine exactly who your target audience is, you can build a tight-knit community on social media to relay your company’s voice.
- Before you hire influencers, take the time to find out what external sources are influencing your influencers themselves for a more profitable marketing experience.
“With a word of mouth strategy, a brand leverages their customers by encouraging them to tell friends, family, or colleagues about their experience with a product or service.”
