Over the years, Instagram users have been able to acquire a large number of followers, comments, and likes through third-party apps that use automated features. Since Instagram has recently changed their Application Programming Interface (API), these users will no longer be able to retain the interactions that they’ve acquired through faux methods. Instagram is now enforcing stricter protocols that third-party apps have to follow if they want to have the ability to communicate with their site.
Key Takeaways:
- The acronym API stands for Application Programming Interface, and it refers to how different applications communicate with each other.
- Now apps that post or interact with Instagram in other ways have limited features due to third-party restrictions.
- This means that the engagement you have on your page will be 100% organic and cannot be driven by any third-party apps.
“In 2018, Instagram shut down its public API. Meaning, third-party apps can no longer access the API from Instagram without permission.”
Read more: https://blog.hubspot.com/marketing/instagram-api-guide
