Influencers are essential in the marketing world, and although the Instagram algorithm is making it more difficult to track their effectiveness, they are still vital to companies trying to sell products on the platform. The idea of influencers began in the PR world, when companies began to use celebrity image to sell their products. Today, instagram influencers are able to sell these products using more authentic, but still manufactured, images. Consumers tend to be more open to products because they feel like a real person is recommending the product to them.
- Social media has people called influencers that play a large role in modern marketing.
- Measuring the impact of influencers is difficult to do on Instagram.
- Scale sells in modern marketing, and influencers are the ones with scale on Instagram.
“According to a recent report on the state of influencer marketing, nearly 70 percent of marketers are using influencer marketing in some way.”