Link building is a key part of search engine optimization, and images are particularly effective in turning your site into a link magnet. When creating images, be sure to make something that is of interest to readers. Grab people’s attention and drive engagement with infographics. Of course, great images and infographics won’t help if no one can find them. One way to achieve this is to add trending hashtags to image posts on Facebook and Instagram. You should also make an effort to discover who is viewing your images, and to analyze the images used by your competitors. For all of these steps, there are tools and resources available to assist you.
- The images you create should encourage people to take some kind of action, such as sharing or filling in a form.
- Use the right hashtags to enable people to find your images when they are using a search engine.
- Keep an eye on what your competitors are doing and use that to inspire your own messaging.
“Images can increase your website traffic by 12%. Social media updates with images get 150% more shares than those without any image.”