In an age where many consumers look to influencers for products and advice on what to buy, many companies turn to influencers to market their products. When doing this, it is important to first define what you hope to accomplish with your marketing. Second, you need to figure out your audience and how to target that audience. Third, choose the type of campaign. Fourth, identify potential influences who your audience would look to. Fifth, promote your product. Sixth, track your progress and see how influencer marketing stands up to non-influencer marketing.
- Research currently suggests that approximately 49% of online buyers seek out influencers for product suggestions.
- To get the best bang out of your influencer relationship, find an influencer that can be an ambassador for your brand, preferably an actual user.
- Once you target your market audience and find a great influencer to serve as your product ambassador, it’s time to start blogging on social media and getting some buzz.
“As target markets get younger and more digitally connected, influencers can help organizations connect with consumers where they are: online.”