When thinking in terms of marketing, pay per click is a model that is widely used within the industry as a means to control who sees your content, but is there more you could be doing? In her new blog post, Adelina Karpenkova explains how this method is driving search engine results as well. She explains some of the key differences between the models, highlights the benefits of both and provides a short walk through on how to utilize keywords reports.
Key Takeaways:
- By utilizing more advanced and predictive tools, your marketing campaigns become more valuable
- The use of keywords has become its own treasure trove of analytical gold
- Organizing your content in a meaningful way on a consistent basis will also boost your sales conversions
“In this article, I’ll tell you how to analyze your paid campaigns to determine which keywords resulted in the most significant number of conversions and focus on these phrases to improve your SEO.”
Read more: https://www.searchenginewatch.com/2019/08/15/how-to-use-ppc-data-to-drive-more-seo-traffic/
