Over 33 percent of Americans have listened to at least one podcast in the last month, making podcasts just as critical for marketers as the major social media platforms. Advertisers spent roughly half a billion dollars last year on podcast ads. To maximize the effectiveness of your ad, let the podcast host read your ads in their own voice. This is effective because many audience members feel a connection with their favorite podcast hosts that will make it seem like the ad comes from someone they know. You should also embrace tools such as Podsurvey that help analyze the audiences of different podcasts.
- Podcasts are reaching nearly 33% of the population and it is important to advertise appropriately through this medium.
- Understanding the target audience is crucial and having the host, who that audience came to see, do your ad will help reach that group even better.
- Finding ways to combine with a podcast or even be involved with live podcasts are also important at bringing your brand to the largest audience.
“That unique emotional engagement goes a long way toward explaining why 51 percent of regular podcast listeners follow their favorite hosts on social media.”
Read more: https://www.entrepreneur.com/article/337004