Upselling is the practice of making more money from each buyer by persuading someone to purchase additional goods and services on top of what they had already wanted to buy. This often requires offering them an additional bargain or incentive. You can automate this profitable but time-intensive practice by using flowcharts to link high-profit and high-volume products. You can then make some email templates with different offers that you can distribute with your email marketing program. You should make sure that your marketing materials clearly convey the different upsells you’re offering.
- Effective upselling involves pairing high selling products with complementary high profit margin products.
- Automate the process by using an email marketing platform to create email templates designed to promote upsells.
- You can also incorporate upselling into your marketing materials, such as by attaching offers to your newsletter.
“If you’re constantly creating unique offers and going back and forth with every customer, it can get to be a bit draining.”