As an individual who has a difficult time accepting that chat bots are an interesting concept to consumers, understanding the reasons behind it and how they develop can open a different perspective. In his new blog post, Larry Kim explores the 6 ways Facebook is making this strategy work for them. By utilizing the service to conduct simple questionnaires, allow them to complete simple purchases and involving AI with interesting images or tips on topics that the customer is focused on, your chat bot might just get a bit more interaction.
- Facebook Messenger chat blasting can considerably up your chances of engagement, with their estimated 80% open rates.
- Use survey chat bots to follow up on significant engagement activities, such as downloads, registrations and purchases.
- If you enable your messenger bot to finish transactions, the convenience will definitely ensure more conversions.
“The potential to reach your audience through Facebook Messenger with chatbots is huge.”