Making an embarrassing mistake on an email marketing campaign can undermine its effectiveness and draw lots of negative attention to you. One common error is using a placeholder subject line and forgetting to replace it prior to sending out the email. Another big mistake is cutting corners on editing and proofreading an email in order to send it out faster, resulting in many thousands of people getting an email that still has typos or other errors in it.
Key Takeaways:
- Every single person is susceptible to typing or automatic correction mistakes
- It is best to avoid creating place holders, wait until you are prepared to send the document to create subject lines or add individuals
- Never forget the power of triple checking the content you are about to send out
“Mistakes can happen when you’re moving too fast, when deadlines are tight, and when you’re trying to juggle multiple campaigns.”
