Although we often think of public relations (PR) in terms of large corporations, small businesses increasingly have access to many of the same tools and techniques. One advantage a small business has is flexibility, specifically the ability to try multiple different approaches in order to learn what works. You can also use tools like Google Trends and Google News to figure out what kinds of things journalists and the public are interested in right now. You also should do your homework to understand any journalists you may be interested in talking to.
- Small businesses can hone their strategies with data and analytics tools, for personalized insights into their industries.
- Small business owners should learn to be good at public relations, and representing their businesses in the media.
- A content calendar, for rolling out posts, tweets, and messages, is a strong tool for keeping your product in peoples minds, and converting to selling products.
“By being able to reach your specific audience directly you ensure that you have control of the message you put out and who reads it.”