Social media presents an awesome opportunity for small businesses to market themselves, sell their product, and establish themselves as experts in their fields. There are different tricks and tips businesses can use to increase their levels of engagement on twitter, often referred to as “hacks”. Twitter provides tools for users to track how each tweet performs, and the platform also offers an analytics program for users to take advantage of in order to track performance.
- It is vital for small businesses to engage customers on social media, especially Twitter, through relevant content.
- You should use the Twitter analytics program to evaluate how your content is absorbed by your followers.
- Invest some marketing money into promoting your tweets in order to establish yourself as a legitimate company.
“Chances are, you aren’t getting everything out of Twitter that you could, and you may even be wasting valuable time (or even losing followers) by performing the wrong actions or focusing on the wrong places.”