SMS messaging marketing efforts should be considered of the utmost importance to participate in for every business and firm. Compared to other messaging methods, such as email or social media platforms, more Americans have access to SMS messages. One way to succeed at SMS marketing is to hire an expert, and not rely on your own expertise. Another way to succeed is to know your customer, and segment your customers based on your products. Calls to action are the best way to invite followup by customers.
- An SMS marketing campaign is nothing to sneeze at given that 70% of Americans now own a smartphone.
- It’s also important to note that 95% of those potential customers that have mobile phones take them with them when they shop.
- A good SMS campaign is not a single person DIY proposition. It requires a skilled professional team, made up of analysts and experts in content, social media, promotion and more.
“You may try to use a good Customer Relationship Management (CRM) application to measure the success of the SMS marketing campaigns.”