Zazzle Media has conducted a survey that is aimed to help determine developing trends and opportunities of the future. One surprising takeaway that was brought to light after analyzing participant data, was that link building is actually starting to phase out. Marketers are actually becoming more and more unsure about link building and the value it may add to their content. The survey also showed that only 51% of marketers have access to rich media formats.
- Many webmasters have not taken any steps in the mobile-first movement, which could partially be due to Google not finalizing the full rollout yet.
- A large problem in the SEO world surrounds some business owners not having access to rich media such as high-quality video and audio.
- Try to keep a magnetic presence by finding ways to ensure your audience wants to come back after they’ve initially visited your site.
“While certain practices take far more technical expertise (think, IA and CTR Optimisation) it’s reassuring to know that the marketers still find content creation to be the best approach in acquiring traffic and hitting KPIs.”