Emails are a difficult concept to navigate for many people. While it is a useful tool that can connect millions of people, it can be overwhelming, especially when it is something, we would never want to receive in the first place. In her new blog post, Annie Pilon outlines ten different rules that have been implemented surrounding business spam. From being honest about their headers, contents and classifying the communication correctly, be on the lookout for any potential violations and do not be afraid to file a complaint if warranted.
- Email marketing is widely used by businesses to contact potential customers, but there are laws in some parts of the world about how it can be used.
- Headers and subject lines in marketing emails must be accurate and not misleading.
- Customers should give permission for advertising emails to be sent and an opt-out should be included.
“The GDPR in the E.U. and Canada’s CASL laws may also apply to businesses in the U.S. if they have any international customers on their email lists.”