According to Hanne Vervaeck, the CMO at Thrive Themes, case studies are the best lead magnet idea for small businesses. She says that case studies will attract your ideal client. She discusses how you can use them as a tool to show off your expertise. The headline needs to grab attention. Dubin suggests creating an eBook to generate leads, give you credibility and make your business more visible. Other suggestions are discussed including creating checklists, web apps that help users complete important tasks, free software, trial software, example, quizzes, templates and business tools.
- Hanne Vervaeck suggests case studies as lead magnets, as they are a good way to generate curiosity and show off your expertise.
- For an ecommerce SMB, Jack Paxton recommends a web app or trial software as lead magnets.
- A ready-to-use template is a great lead magnet, according to Marketing Specialist Jakub Kliszczak, because it as both easy to create and useful for clients.
“Lead magnets are incentives marketers use to get your contact information. Small Business Trends surveyed some industry leaders to get a list of the 10 best lead magnet ideas.”