Remember the 1989 Kevin Costner classic “Field of Dreams?” It was a heartwarming movie, but it did a great disservice to entrepreneurs.
Why? Remember the part when Costner’s character kept hearing that voice in the Iowa corn fields…?
“If you build it, they will come.”
Maybe that works with dead baseball players, but it doesn’t work with small business marketing!
If you build it, they won’t come!
The fact is, you need to be presented as an option to the people who are looking for what you provide. It’s simple being visible, and it’s the first step.
Secondly, how do you position yourself as not just an option, but as the best option? You do that through promoting your reputation through the psychological trigger of social proof. Basically, people need to see that plenty of other people have chosen you as their option and they are very happy they did.
Finally, we are able to achieve profitability through maximizing customer value through getting your customers to spend more with you and buy more often.
Does that seem right to you? We’ve got it down to a science. Get in touch to see if we’re a fit for each other!